"We were living a very normal life like the rest of the Gulf countries. Women were driving cars, there were movie theaters in Saudi Arabia, women worked everywhere. We were normal people developing like any other country in the world until the events of 1979." Those were the words of the crown prince, Muhammad bin Salman (MbS), in March 2018, with his first appearance on American television. In the "60 minutes" interview, he reflected on the 1970's, a time when, despite the Kingdom's aversion to western and secular values, society was undergoing a rapid transformation. His characterization of the era is something of an exaggeration - opportunities for women were still severely limited by a family structure of deeply entrenched traditionalism, any cinemas that did exist were rudimentary affairs playing to a limited audience, and while women in the more liberal city of Jiddah may have felt comfortable at the beach in bathing suits, uncovered, that did not reflect the reality most enjoyed - but it does point out the sharp contrast between the social strictures commonplace today and the more open, progressive and tolerant culture which was evolving before an austere strain of religious fundamentalism re-emerged with newfound vigor. That fundamental break occurred in 1979.
Secular changes sweeping the region in the 1970's, fueled in large measure by the rapid influx of oil money into the newly-rich Kingdom, began to alienate those who decried the increased consumerism, in particular, as a degeneration of social and religious values. So-called "Salafi" groups, part of a wider movement of social and religious conservatism reacting against modernity, were seeing their leadership taken over by younger members who proposed more radical measures to roll back social reforms. One of these was an association called al-Jama'a al-Salafiya al-Muhtasiba (JSM) which condemned what it perceived as the degeneration of social and religious values in Saudi.
JSM was the successor of a Bedouin movement by the name of Ikhwan-men-taa-Allah, which at one time had supported Ibn Saud, the Kingdom's founder, in his quest to unite the disparate tribes, but had become disenchanted with his deals with Western powers, and his mission to pull the country into the modern age, even before oil wealth was to transform it even more. Ibn Saud eventually crushed the Ikhwan, after their demands spun out of control, but the rapid modernization of the Kingdom, and its adoption of new technological advances, particularly in daily life and entertainment, still infuriated a new generation decades later.
One of the movement's new leaders was a disaffected former corporal in the armed forces named Juhayman al-Utaybi (his grandfather was Sultan bin Bajad bin Hamid al-Utaybi, who led the Ikhwan rebellion in the late 1920's, in which his father also took part). Despite a lack of religious credentials and limited understanding of the Qur'an, al-Utaybi's charisma and radical ideas began to attract an enthusiastic band of followers, whose extremism (they opposed even the greatest of Salafist scholars such as Abd al-Aziz bin Baz) did not escape the attention of the General Intelligence Directorate (GID), then led by Turki al-Faysal.
Turki's strategy of engagement, which involved visits by scholars to persuade and educate, failed, as al-Utaybi's vision took an apocalyptic turn. He began to speak of the coming of the Mahdi, or divinely guided one, which, according to some interpretations of the Hadith (traditions or sayings of the Prophet Muhammad) is a man endowed with extraordinary powers, who will usher in an era of justice and true belief. As per this tradition, a person referred to as "Mujaddid" appears at the turn of each (Islamic) century to revive the faith and restore it to its pristine glory. al-Utaybi declared a quiet young preacher named Muhammad bin Abdallah al-Qahtani as the Mahdi, then hatched a brazen plan.
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